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Swot Analysis

Strengths

  • Creates a new natural solution to getting rid of pests

  • Different and larger target demographic than competitors

  • Alternative option to pesticide

  • Educate people on the effects of pesticides on humans/environment

  • Educate people on insect biology

  • High demand for a natural solution to pests

  • Creates enjoyable and fun experience for people who enjoy gardening

Weaknesses

  • Not all pest are covered in our website

  • Only can be used if you live in CT

  • Can possibly a long process to identify your pest

  • Seasonal profit in CT (bugs will die during fall and winter months)

  • Cost of shipping and handling of insects (keeping them alive)

Oppurtunites

  • Create an additional app

  • Create partnerships with Entomologists and insect providers

  • Add more information on other pest

  • Increase the amount of states our service can provide for

  • Create an easier way of receiving and distributing the insects

  • Simplify the pest identification process

THreats

  • Many people do not see the effects of pesticides on the environment and human health

  • Some people may  not feel comfortable with insects and would rather kill them

  • Eco friendly pesticides

  • Certain Pesticide products on the market cost less

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